When designer Eddie Yedid was still a young lad at the Parsons School of Design, he approached one of his professors, Tom Hickey, about starting his own firm.
There is a peculiar connection with the fig leaves and Israel’s religious history, in that the fruit on the fig plant appears before its leaves, just like with Jesus and how he saved us from our sins. Standing strong above the fig leaves is a bold, blue cross. This charm is perfect for all those who have strong religious beliefs.
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