When designer Eddie Yedid was still a young lad at the Parsons School of Design, he approached one of his professors, Tom Hickey, about starting his own firm.
Remember guys when you were little tykes and since you couldn't afford real rose to give to your "girlfriend" at the time, you would pick her a handful of daises. Now you can relive that nostalgic act with this cute laser charm depicting a nice handpicked bunch of daises.
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